About
Biribox
Biribox, an Italian goods e-commerce based in Spain, caters to both individual shoppers and businesses. Navigating the dual domains of B2B and B2C, the website demanded a nuanced approach to ensure a seamless experience for diverse users.
responsabilities
UX Design, UI Design, Design System
OUTPUT
Responsive E-commerce
TEAM
Front-end developer
A necessary
Brand Refresh
Biribox had already established its brand, which they wished to maintain. Nonetheless, we had to take into account accessibility factors and the digital format, prompting a few necessary tweaks. This included adjustments such as changing the font family and incorporating a broader spectrum of colors.
An playful and simple
Component Library
Collaborating with the front-end team, we laid the foundation with a component library. Following atomic design principles, our focus was on creating a modular and scalable system. Each component and interaction echoed the core characteristics of Biribox—friendly, affordable, and fun, adding a touch of playfulness to the user experience.
A querky shopify
Ecommerce
Diving into the e-commerce experience, we tailored it to two distinct user paths—direct consumers and businesses. A dynamic pop-up at the outset directed users to their respective journeys, influencing subsequent elements. B2B users were greeted with prices excluding VAT and enticing bulk discounts, while B2C patrons enjoyed a personalized journey with tailored preferences and product recommendations.
DESIGN SYSTEM
I worked closely with developers to establish a user-friendly design system for Biribox, using Shopify as a base. Beyond enhancing design consistency, this system empowered the client with the ability to easily build new modules themselves in the aftermath. From colors to font setting and components, it provided a foundation that extended beyond our initial work, allowing for flexible and sustainable growth.
